Think pieces about millennials are everywhere. It seems that everyone has an opinion about the best way to cater to or attract millennials—whether they’re selling groceries or cars. It’s easy to let yourself fall down that rabbit hole, and when you emerge, feel more confused than ever.
But while millennials are different from previous generations, they’re still people with wants and needs. All you need is a marketing and design partner who understands those different wants and needs, and can help you develop stunningly creative designs that appeal to them.
The biggest difference in designing for millennials? You have to design for them. Dictating what you think is best and then trying to advertise that to millennials just won’t work with this generation.
This is not the time to continue to do things as they’ve always been done. This is the time to listen to your customers carefully, to understand what they’re demanding, and to cater to that effectively. Here’s what you need to have in the forefront of your mind during the process.
Connectivity Is Key
Any design that doesn’t prioritize connectivity will fail to attract millennials. Our world is no longer one where internet access or cell reception are bonuses to be talked about excitedly. Connectivity is expected. Millennials don’t simply engage with the technology they use—it’s an integral part of their lives.
Social media and online presences are deeply enmeshed in millennials’ day-to-day life. So any space that can’t deliver on the promise of constant connectivity simply won’t work.
It Has To Be Convenient
Convenience and connectivity are closely related. Millennials don’t have the same strict boundaries between work and home life as previous generations did. Many of them can accomplish all of their daily work from their laptops.
Designing for generations that have grown up with instant gratification can be difficult. But it just means that you may have to change the way you think about convenience and how to incorporate it into your design. Show them how you’re making life more convenient, how you’re simplifying things to create a seamless experience.
Make It Authentic
Millennials are concerned with authenticity and personal connections. Designing a space for millennials means showing them that you value what they value, that you’re concerned with what bothers them, and that those values and concerns are authentic.
And how do you do that? By using a customer-centric approach. By getting rid of preconceived notions about what a design has to look like or must include. Established wisdom may not help you here. This is a new generation that is realizing that their choices have the power to shape the world around them. Your design has to be one that speaks to them personally.
Connectivity. Convenience. Authenticity. These are areas that have to be addressed when you’re designing for millennials, because today’s consumers are radically different from their predecessors. Contact Made today to find out how we can help you reach them through innovation in marketing and design.