The philosophy that undergirds every aspect of MADE’s work is a deep understanding of the modern consumer psyche and a willingness to push much more than the envelope in pursuit of the creative.
Here, then, are the ten tenets that comprise our manifesto:
- Design is no longer a standalone discipline.
Both from within and from without, design must now be integrated and interwoven with its virtual and physical environments. Internally, design should combine branding, development, investor relations, marketing, and education. Externally, design must integrate with – and elevate – its surrounding community.
- Red tape is nonsense – clients deserve to be put first.
The design process shouldn’t be a top-down experience, with designers dictating possibilities; instead, it should be client-centric and fully collaborative, with designers facilitating that client’s wildest dreams – and beyond. Bureaucratic red tape has no place in today’s design ecosystem.
- Today’s consumers want more than livable and workable – they want engaging.
Millennials and Gen Z don’t see the status quo as an excuse for producing anything less than brilliance. They want spaces that draw them in and invite them irresistibly to engage.
- No one organization is powerful enough to control ideas.
Talent and creativity cannot be licensed or dictated. They must both be allowed freedom to thrive.
- Imagination is powerful. Discipline is paramount.
We don’t believe in cookie cutter work. We do believe in deadlines.
- A design democracy is the best source of innovation.
A homeless woman conquers the world with her imaginative series of books for children. A college dropout changes the world with a social media website. Paradigm-changing creativity is most often found among the people, not in the higher echelons of established “wisdom.”
- Diversity matters.
Everyone brings their unique life experiences, outlook, and insights to the table. Creativity expands exponentially, the more perspectives are contributing.
- Designing for the connected consumer must be a given.
All consumers are connected consumers. Spaces that do not cater to constant connectivity no longer fit our current reality. And spaces that do not take advantage of the endless possibilities of connectedness to create wonder-filled consumer experiences will soon be behind the curve.
- Millennials and Gen Z engage with spaces differently.
It’s not simply a preference for tech – they have an entirely unique way of approaching and engaging with a space. For them, even engagement means something different than it did to their parents. To be effective, design must cater to these new sensibilities.
- Marketing and branding must be baked into design – not sprinkled on afterward.
Social media isn’t just a list of platforms. It’s the idea that people are now the media. We don’t “engage” with technology. It is an inherent part of our eco-system. We cater to that ecosystem in a smart and effective way.
Contact MADE today to find out how we can help you reach today’s consumers through innovation in marketing and design.